As an entrepreneur, you probably know that your marketing strategy can make or break your chances of success. There are over 30 million small businesses out there that are battling to win over customers and clientele. What are you doing to ensure your bookkeeping business not only survives but thrives?
Marketing a bookkeeping business comes down to a few vital components, such as knowing your target audience and figuring out how to reach them. However, there's a little more to it than that. Keep reading for our top tips on how to market a bookkeeping franchise.
Identify Your Target Audience
One of the most important steps for any business owner is taking the time to identify their target audience. Who are those most likely to need their services? For most bookkeeping companies, their ideal clients will be small business owners.
However, if you are part of a franchise, such as the BooXkeeping franchise, you won't be alone. They offer insight into target audiences and help franchise owners with a marketing plan for bookkeepers.
Publish Reviews and Testimonials
The average consumer is cautious and informed. Nearly 88% of consumers research a product or service online before they make any decisions. That's why reviews and testimonials are vital for advertising a bookkeeping business.
Business owners and other clients want to see what other people have to say about your services before they trust you with their finances. Publish reviews and testimonials on your website and social media pages. Encourage customers to post reviews by offering them discounts on their next bookkeeping bill.
Reward Customers for Giving Referrals
You should also set up a program with current customers to promote word-of-mouth referrals. Nothing is more motivating than money. Offer cash or exclusive discounts to clients who bring in new clients.
Feel free to get creative with your incentives. You must make it worth their while to motivate people to bring new prospects.
Perfect Your Website SEO
Search engine optimization is one of the most important strategies when marketing a bookkeeping business. SEO determines how quickly people find you when they use a search engine.
Boost your SEO by:
- Publishing engaging and relevant articles on your blog
- Using short-tail and long-tail keywords
- Using local keywords
- Using internal and external links
- Getting backlinks from other websites back to your site
- Using multiple forms of media (images, videos, infographics) embedded with metadata
SEO is a tricky field to navigate. However, there are plenty of sources out there on how to boost your SEO and improve your website.
Invest in PPC Advertising
There are a lot of fo tips out there on how to gain new clients. However, one of the most important things you can do is learn when to invest in expanding your reach. Pay per click advertising is one of the most effective and popular paid marketing tactics.
Through PPC advertising, you can post your ad on a host website. You pay the host website a predetermined amount every time a user clicks on your ad. You can also use PPC advertising to come up first on search engine pages.
Do You Need Help Starting or Marketing a Bookkeeping Business?
Bookkeeping skills are invaluable in the modern business world. Most of your work can be done digitally from the comfort of your own home, which is becoming increasingly important in today's uncertain times. However, starting out from scratch can be difficult.
That's why we recommend looking into a BooXkeeping Franchise. You'll be able to own your own business, but won't be left alone to figure out marketing a bookkeeping business, finding clients, or building a website. Contact us today if you're ready to invest in your future and start your own bookkeeping franchise.