Is your bookkeeping business making the most of social media?
In an age of technology, dominated by social media, any business should be making the most of it. With a wider reach, and more direct contact with customers it can be a real business boost when done right. But if you're unfamiliar with social media, you might not know where to start.
Don't worry we're here to help! Read on for five ways you can use social media to promote your bookkeeping business.
1. Don't Underestimate TikTok
TikTok has burst onto the social media scene in a big way, with over 100 million active users in the US. With it's low costs and growing popularity, it's worth taking note. More and more small business owners, freelancers and traders are taking to TikTok.
There's a huge trend culture on TikTok. The content that does the best, often is a spin-off or recreation of current trends. Your ads should feel organic to the platform. The ones that will do best will be funny, eye-catching and trend-relevant.
Give viewers a behind the scenes glimpse of your business. It's a way you can show off your bookkeeping knowledge and skills but keep users enaged. You could also include a how to guide section, or some useful accounting tips and tricks.
2. Use Tweets
Tweet chats are a huge asset to brands. You might not think it, but this is especially the case for bookkeeping and accounting brands. Joining in lets you:
- show off your expertise, knowledge and experience
- increase your exposure
- gives you opportunities for growth and learning
But if you're using Twitter, don't over hashtag. Remember that your hashtags are included in your character limit, so every one you use limits your ability to communicate effectively.
3. Join in the Chatter with Colleagues
LinkedIn groups help you stay updated on the fast changing accounting technology. You'll have access to many informative discussions and reviews. There are also industry leading blogs to follow as well.
These groups can also bring in extra clients. Or, if you're in a bit of a pickle, get you the expert help you need as if you were part of a franchise.
It's smart to tap into that wealth of relevant knowledge and experience available. And make your knowledge and experience known by engaging with your virtual colleagues.
4. Engage with Your Audience
One of the best ways to build up your brand is to create a community. And to create a community, you need to engage with your audience online.
Don't fear responding to Tweet, Facebook comments or other messages. People trust businesses more who come across as honest, open and familiar.
Client who have a positive experience with you are more likely to recommend you to others. This is a huge referral and brand building opportunity you shouldn't miss.
When you get a new client inquiry come through, you can look them up on social media. This will tell you more about them and/or their business.
This is good for helping you work out if you want this new client on your books. And it'll help you tailor your response and services to better suit their needs. Which, in turn, helps you build up a solid rapport from the start.
Don't be Afraid to Use Social Media
So there you have it! Now you know these five ways to use social media to promote your bookkeeping business.
If you want to join an elite brand and gain access to a professional marketing team, consider joining us as a BooXKeeping franchise owner. BooXkeeping marketers will be helping you with your Social Media, Local SEO, and more.