Did you know that the global accounting services market is worth more than $460 billion per year?
There's no question that starting a bookkeeping business can be lucrative. However, where most people who are interested in starting their own company struggle is with understanding how to get bookkeeping clients.
That's why today, we've created this quick guide with tips on how to start getting (and keeping) bookkeeping clients. Keep reading to learn more!
1. Create an Incentive
If you already have a few current bookkeeping clients, one of the easiest ways for you to go about finding new bookkeeping clients is to create an incentive program. This means that you'll create some type of rewards program for your current bookkeeping clients to send referrals to their friends, family, or business partners.
The incentive that you provide your current clients with can be financial, such as a discount or even something as simple as an entry for a chance to win a gift or gift card is an incentive. Incentives are a proven way of increasing the likelihood of you getting new clients, but it will also help strengthen the relationships you have with your current clientele.
2. Write Blog Posts on Your Website
Did you know that Google receives between 50,000 to 100,000 searches every second of every day? That means that every single day, there is someone googling a subject, or question related to your services. Using your blog and other social media channels to publish fresh content is a tried and true method to get you in front of potential clients for your bookkeeping business..
When you create a blog post on your website, you're helping to answer questions or concerns that people may have in their everyday life. By creating blog posts that target specific areas of concern or answering specific questions, you'll help to direct traffic to your website when people click on your blog post after Googling a question.
As a result, this will introduce more people to your bookkeeping services. This will greatly increase your chances of hiring more clients without spending tons of money on direct marketing alternatives. Further, you’ll find that clients acquired through inbound methods are typically of higher quality, with less headaches.
3. Don't Forget About the Power of Social Media
Social media can be a powerful tool to promote your bookkeeping services. There are tons of different social media websites that you can take advantage of and they all offer a unique platform for you to express your business's voice.
Some of the best social media channels that you can use to begin promoting your services on include:
You can also use popular websites such as Yelp, Thumbtack, UpWork and Fivver to begin promoting your services to an even larger group of people. Pro tip: to ensure that you don't get quickly overwhelmed, it is highly recommended you start with the social network or website your most comfortable with and start off creating content for only that one social media platform, eventually working your way to the others.
Understanding How to Get Bookkeeping Clients
By having a solid understanding of how to get bookkeeping clients, you'll be able to increase your clientele, ask for more referrals and generate more income. If you're looking to invest in your future, looking to scale an existing bookkeeping business, or just an entrepreneur looking to make your mark on the word, bookkeeping could be the perfect fit.
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